The Master of Science (M.S.) in Marketing Analytics is a 30-credit, online program providing students with strategic approaches to marketing decision-making within public and private institutions. These strategic approaches to marketing will be used to develop frameworks for solving analytical problems, decisions on which data needs to be collected, what information systems can be effectively used to collect the data, and what analyses should be performed in order to inform institutional decision-making.

PROGRAM DESIGN

The six core courses (18 credits) will enhance students’ data analytics and technology skills. These core courses are supplemented by three specialized courses (9 credits) in decision making and management, in which students will apply the knowledge and skills learned in the core courses to the marketing industry. The experiential learning capstone course (3 credits) allows students to integrate their learning throughout the program and apply it in a real-world marketing setting.

PROGRAM DELIVERY AND TUITION RATE

This program is delivered through online instruction, providing flexibility and convenience for working professionals and adult learners. Students may complete the program on a full-time or part-time schedule. It is billed at the non-MBA rate.

Admission Overview

Admission to the Master of Science in Marketing Analytics program is selective. This program enrolls new students in the Fall, Spring, and Summer terms.

Applicants must hold a bachelor’s degree from a regionally accredited institution and meet prerequisites that prepare them for advanced coursework in marketing data, consumer insights, and analytics‑driven strategy.

Prerequisite Requirements

To be considered for admission, applicants should have completed coursework (or experience) in:

• Statistics
• Information Technology

A candidate who has not completed these prerequisites may still be accepted, but admission will be contingent on completing the required prerequisite courses within the first year of enrollment.

Application Requirements

Applicants must submit the following materials:

• Official transcripts from all previously attended colleges and universities
• Personal Statement, describing academic goals, professional experience, and interest in marketing analytics
• Resume, documenting prior education, employment, and relevant analytical, technical, or quantitative experience
• $50 nonrefundable orientation fee

Applications are reviewed only when all required materials have been received, including all official transcripts.

How Applications Are Evaluated

Admission decisions are based on a holistic review of:

• Academic history and GPA, including evidence of quantitative or analytical readiness
• Quality and clarity of the Personal Statement
• Alignment with program goals, including readiness for graduate‑level analytics work and demonstrated interest in data‑informed decision‑making

Start Terms

This program admits new students in the:

• Fall
• Spring
• Summer

Deadlines

Applications are reviewed regularly throughout the year, but only when all required materials—including all previous college transcripts—have been received.

To guarantee review for the term of your choice, all application materials must be submitted before the posted general deadline.

Applications submitted by the priority deadline will be reviewed first.
Applicants who complete their materials early may receive an earlier admission decision and have a better chance of securing a seat in their preferred term.

If an application becomes complete but space is no longer available, the applicant will be considered for the next available term.

Because deadlines vary by term, applicants should consult the Graduate Admissions Deadlines Page for the most current timeline.

How to Apply

To apply, visit the SUNY Empire application portal and select Graduate:

https://www.sunyempire.edu/application.html

Complete the online application, upload required documents and arrange for all official transcripts to be sent directly to SUNY Empire. Applications are reviewed only when all required materials have been received.

SUNY Empire alumni and current students do not need to request their Empire transcript.

International Applicants

This is a 100% online program; international applicants may apply. In addition to standard materials, they must also submit:

• A NACES‑member course‑by‑course evaluation (e.g., WES) for all non‑U.S. transcripts
• Proof of English language proficiency (TOEFL or IELTS), unless exempt

Additional Information

Please see the Graduate Admission section of this catalog for a complete listing of materials required to complete a graduate application.

Course List

Code	Title	Credits
INFT 6015	Database Design and Management	3
APAN 6015	Data Models and Structured Analysis	3
APAN 6010	Computer Aided Multivariate Analysis	3
APAN 6020	Data Mining & Machine Learning for AI	3
MGMT 6095	E-Commerce Marketing Strategies	3
MGMT 6185	Quantitative Methods for Decision Making	3
MGMT 6155	Strategies for Marketing Research	3
MGMT 7005	Global Marketing Strategies	3
MGMT 7030	Marketing Analytics & Brand Management	3
MKAN 7010	Marketing Analytics Capstone	3
Total Credits		30

Upon successful completion of the program, students will be able to:

• Disciplinary Knowledge: Students will be able to synthesize data to inform marketing strategic decisions.
• Critical Thinking and Problem Solving: Students will be able to apply appropriate statistical tools and techniques to analyze complex marketing-related business problems.
• Strategic Thinking: Students will be able to apply analytical methods to drive strategic decisions in areas such as customer segmentation, targeting, positioning, and brand performance across diverse markets.
• Leadership: Students will be able to translate marketing data into actionable insights to influence marketing strategy, guide innovation, and lead data-driven marketing initiatives.
• Ethical Reasoning: Students will be able to develop ethical reasoning skills to make responsible decisions in areas such as consumer targeting, data privacy, advertising practices, and resource allocation within marketing settings.
• Global Understanding: Students will be able to assess the challenges and opportunities of applying marketing analytics in a global context, including cultural differences, international consumer behavior, and cross-border digital marketing.
• Managerial Communication: Students will be able to develop and present clear, persuasive marketing analytics reports and visualizations to support decision-making for diverse stakeholders.