Marketing Analytics and Brand Management, Advanced Certificate

Students may begin this 12-credit certificate in the fall, spring or summer terms. The required courses and suggested enrollment sequence are as follows:

MGMT 6185Quantitative Methods for Decision Making3
MGMT 6155Strategies for Marketing Research3
MGMT 6035Global E-Commerce Strategies3
MGMT 7030Marketing Analytics & Brand Management3
Total Credits12

Upon successful completion of this program, students should be able to:

  • Identify and apply decision making frameworks
  • Apply quantitative analysis using big data for marketing decisions and brand management
  • Apply concepts in system development life cycle, database technology, design of web-based business presence
  • Integrate information systems into business processes and understand the organizational implications of said systems
  • Make strategic marketing decisions for global markets