Global Brand Marketing, Advanced Certificate

Students may begin this 12-credit certificate in the fall, spring or summer terms. The required courses and suggested sequence are as follows:

MGMT 6040High Performance Management3
MGMT 6080Consumer Behavior: A Global Marketing Perspective3
MGMT 6155Strategies for Marketing Research3
MGMT 7005Global Marketing Strategies3
Total Credits12

Upon successful completion of this program, students should be able to:

  • Research, evaluate, disseminate market data findings
  • Assess the internal and external factors that affect consumer behavior in the global business environment
  • Utilize analytical marketing tools in the development of detailed global elements of a product
  • Design and plan communications in relation to company's strategic policies and, in particular, its branding strategy